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July 26, 2006

Scarlett Johansson for Reebok

Reebok said on Tuesday it has signed a multiyear contract with actress Scarlett Johansson to develop “Scarlett ‘Hearts’ Rbk,” a “fashion-forward, athletic-inspired footwear and apparel signature collection.”

“Scarlett embodies the pulse points of our brand—individuality, authenticity and a life lived to the fullest in perpetual motion,” Paul Harrington, president and CEO of Canton, Mass.-based Reebok, said in a statement about the 21-year-old actress. “These characteristics make her the perfect fit for our new women’s footwear and apparel collection and also for our exciting new women’s campaign.”

The line is schedule to debut in spring 2007 at high-end department stores and boutiques worldwide.

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