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March 8, 2007

Dolce & Gabbana withdraws controversial ad

Italian fashion house Dolce & Gabbana has branded Spain as being 'behind the times' for demanding it withdraw a controversial advertising campaign, a newspaper reported.

Dolce & Gabbana plans to pull the advertisement, which shows a man holding a woman to the ground by her wrists while a group of men look on, following complaints from consumers' groups.

La Vanguardia newspaper quoted the Milan-based fashion house as saying:

"We will only withdraw this photo from the Spanish market. They're a bit behind the times."

Dolce & Gabbana, known for their risque clothes and adverts, declined to comment on the matter.

Spain's Labour and Social Affairs Ministry branded the campaign as illegal and humiliating to women, saying the woman's body position had no relation to the products Dolce & Gabbana were trying to sell.

"One could infer from the advertisement that it is acceptable to use force as a way of imposing oneself on a woman, reinforced by the passive and complicit manner of the men looking on."

Dolce & Gabbana defended the campaign as art in comments reported by La Vanguardia.

"What has an artistic photo got to do with a real act?"

"You would have to burn museums like the Louvre or the paintings of Caravaggio."

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